1 / 32
Branding & Identities - Logo

HopeWorks

Taking its cue from Robert Indiana's "Love" sculpture this identity's substantial letterforms and cheerful palette offer enduring local recognition of this nonprofit. HopeWorks is a support and advocacy organization for victims of sexual and intimate partner violence.

2 / 32
Branding & Identities - Logo/Identity

Beauvoir, The National Cathedral Elementary School

In the 1950s, Beauvoir was the first school affiliated with the National Cathedral to racially integrate. As a community of early learners and educators who are committed to diversity, equality, and inclusion, Beauvoir engaged us to refresh their outdated logo to reflect these values.

3 / 32
Branding & Identities - Logo/Identity

Beauvoir, The National Cathedral Elementary School

In the 1950s, Beauvoir was the first school affiliated with the National Cathedral to racially integrate. As a community of early learners and educators who are committed to diversity, equality, and inclusion, Beauvoir engaged us to refresh their outdated logo to reflect these values.

4 / 32
Branding & Identities - Business Name, Logo and Tagline

People Tweaker

Name development, tagline and identity for a life, executive and wellness coaching business

5 / 32
Branding & Identities - Product Name and Logo

Noddle

Product name development and identity for a communication device used by ICU patients who are unable to speak or write

6 / 32
Branding & Identities - Product Name and Logo

Enquery

Name development and identity for an open-source, encrypted, private information retrieval software

7 / 32
Branding & Identities - Logo

Intellispar

Software automation engineering and data security firm

8 / 32
Branding & Identities - Logo

FourWest

Restaurant serving classic American cuisine

9 / 32
Branding & Identities - Logo

Dentistry for Kids

Pediatric dentistry practice

10 / 32
Branding & Identities - Logo

Sandy Selnick, Orthodontist

Leading Invisalign provider’s identity that uses a graphic interpretation of upper and lower aligners to create her initials

11 / 32
Branding & Identities - Logo

Hunt Valley Orthodontics

In Hunt Valley, so named for its tradition of fox hunting, this identity features the one that got away.

12 / 32
Branding & Identities - Logo

Godparents for Tanzania

Charity that awards scholarships and supports education projects for students in northern Tanzania

13 / 32
Branding & Identities - Logo

Jmore

Media company comprising a monthly lifestyle magazine and website for the Baltimore Jewish community

14 / 32
Branding & Identities - Logo

Jmore

Media company comprising a monthly lifestyle magazine and website for the Baltimore Jewish community

15 / 32
Branding & Identities - Logo

Jmore

Media company comprising a monthly lifestyle magazine and website for the Baltimore Jewish community

16 / 32
Branding & Identities - Logo

JBiz

Annual Jmore publication and event promoting Baltimore Jewish entrepreneurs

17 / 32
Branding & Identities - Logo

MD Community Laboratory Network

Nonprofit healthcare organization

18 / 32
Branding & Identities - Logo

Mark Building Company

Conservation oriented residential development company

19 / 32
Branding & Identities - Logo

The Lakes

Lakefront West Virginia community

20 / 32
Branding & Identities - Logo

Water Tower Place

Identity designed to win a contract to build a new real estate development

21 / 32
Branding & Identities - Logo

American Federation of Musicians

Logo redesign for the Baltimore, Maryland local chapter of the AFM. The new identity captures a modern and bold spirit in its use of the familiar and well-loved Maryland flag. The U.S. and Canada AFM is the largest organization in the world dedicated to representing the interests of professional musicians.

22 / 32
Branding & Identities - Brand Elements

American Federation of Musicians — Baltimore, MD

Baltimore, Maryland chapter AFM stationery package and t-shirt for convention "swag".

23 / 32
Branding & Identities - Logo

Peak and Sea Africa Tourism Company

Custom, modestly priced East African wildlife safaris, Mount Kilimanjaro climbs, Zanzibar beach excursions and active adventures are the specialties of this highly experienced team. Who doesn't have Africa on their bucket list?

24 / 32
Branding & Identities - Logo/Identity

Presentation High School

Anne Schulte created a new brand identity for Presentation High School using the results of extensive marketing research to inform its direction and implementation. The identity recalls the school’s foundress, Nano Nagle known as “Lady of the Lantern” and the Irish Sisters of the Presentation of the Blessed Virgin Mary. Through the use of four Celtic-inspired P’s that link to form a Catholic cross and a gold light burst, the symbol captures the history and essence of this San Jose, CA all-girls school. Work commissioned by Kalix Marketing.

25 / 32
Branding & Identities - Logo Variations

Presentation High School

The new logo variations represent cleaner reproductions for wider use in social media, digital and print communications.

26 / 32
Branding & Identities - Graphic Identity Guidelines

Presentation High School

Graphic identity guidelines empower PRES to produce consistently branded communications on their own that include a new tagline, Google fonts for print and digital communications, a decorative typeface for selective usage, brand assets and their dominant navy and gold colors along with a lively “spirit” palette.

27 / 32
Branding & Identities - Examples

Presentation High School

Examples to inspire usage of the new identity on school merchandise, as well as in and around the school.

28 / 32
Branding & Identities - Logo

University of Virginia Wellness

29 / 32
Branding & Identities - Logo

University of Virginia Wellness

30 / 32
Branding & Identities - Business Name, Logo + Tagline

Front Row Pediatric Dentistry

This practice name and identity honors Howard County kids and families, many of whom moved to the country for its outstanding schools and high standard of living. Avoiding the common inclination to design a brand appealing to little children, Anne and the client agreed on a more sophisticated and far-reaching approach. Research suggests that a considerable population of patients are teens and many remain with their pediatric dentists into their early 20’s.

31 / 32
Branding & Identities - Graphic Identity Guidelines

Front Row Pediatric Dentistry

Graphic identity guidelines empower a diverse group of marketing freelance providers, staff, and interior designers to produce consistently branded work on Front Row’s behalf.

32 / 32
Branding & Identities - Examples

Front Row Pediatric Dentistry

Examples to inspire on-brand headlines and “best-in-class” messages as well as photography that represents the diversity in Howard County.